Content & Storytelling for Travel and Outdoor Brands

From social media storytelling to full campaigns: tailored content around destinations, nature, and outdoor experiences.

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Tourism-savvy

Multimedia-minded

Audience-focused

Work with me

Check out my services and see how we can bring travel and outdoor stories to life together. 

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View my work

Browse selected projects, references and examples of destination storytelling and content.

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I’m Lena – specialized in Travel & Outdoor Media.

Since 2017, I’ve been building Lena On The Move – a travel brand with its own blog and podcast. While the early focus was on editorial storytelling and community building, today I mainly work project-based with destinations and tourism partners across the DACH region.

My core expertise lies in creating photo and video content as well as storytelling formats. Thematically, my work centers around nature and mindful travel – from mountains and coastlines to islands, micro-adventures on land and underwater.

Alongside commissioned projects, I also publish curated content such as the Off The Radar series and episodes for the travel podcast On The Move.

Looking for some travel inspiration and tips on the blog?

Discover curated travel experiences, personal route tips and dive spots off the beaten path - for everyone who loves to explore mindfully and individually.
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