B2B Corner

Digital Marketing

Welcome to the B2B Corner!

Today, digital marketing plays a significant role in the success of a business regardless of the industry it is operating in. However, over the past decade, the travel industry has particularly been affected by digitalization and the growing importance of digital marketing. With most travel enthusiasts searching for destinations on the internet and making their travel arrangements through apps and websites, companies in the tourism industry had to shift their focus on online marketing tools rather than conventional advertizing methods.

Well-implemented online marketing techniques offer great opportunities to increase overall success. Using the right channels, you can connect with potential guests, learn about their needs and optimize your products and services accordingly. Digital marketing also makes it possible to promote your business in an effective and very cost-efficient way.

In my B2B Corner, I provide tips and tricks to help you get started with and enhance your digital marketing techniques, so you'll not only reach the right potential clients but also turn them into customers. In this section, I cover several areas of strategic digital marketing, such as social media management, content management, and community management, focused on small and medium-sized businesses in the tourism industry.

If you're looking for more customized advice, I'm also available for consultation sessions and/or regular support. Find out how you can work with me and take a look at my most popular social media management packages.

Strategic Online Marketing

Free Digital Marketing Tips & Tricks

How To Create Valuable Social Media Content For Dive Shops In 2019

How To Create Valuable Social Media Content For Dive Shops In 2019

If you want to build a loyal fan base around your dive shop brand and foster a sense of belonging that brings your fans back to your social media channels again and again, you’ll need to create valuable social media content. In this article, you’ll learn what valuable content is and how to come up […]
5 Creative Instagram Story Ideas For Dive Shops (+ Examples) In 2019

5 Creative Instagram Story Ideas For Dive Shops (+ Examples) In 2019

It’s all about Instagram Stories these days. And according to recent predictions, it will be all about Instagram Stories in the near future. That’s why it’s time to eventually get your head around Instagram Stories and accept the fact that this is a new marketing tool worth using. If you want to maintain a successful […]